User-Focused
I believe great software starts with understanding the people who use it. Every decision I make prioritizes the user experience.
Available for new projects
Dardan Demiri
Full-Stack Engineer
Full-stack engineer with 5+ years building React applications and Ruby on Rails systems that power content delivery, internal tooling, and customer engagement.
5+
Years Experience
About Me
Get to know the person behind the code
I'm a full-stack engineer with 5+ years building React applications and Ruby on Rails systems that power content delivery, internal tooling, and customer engagement. My strong mathematical foundation from the University of Toronto supports scalable system design and pragmatic, ROI-driven technical decisions.
I combine production engineering with first-hand business operations experience—running a restaurant has given me unique insight into customer retention, loyalty incentives, and real-world operational constraints. This perspective helps me build software that actually solves problems for the people using it.
I approach every project as a partnership. I listen carefully, communicate clearly, and deliver work I'm genuinely proud of. Whether you need a content authoring platform, an e-commerce solution, or analytics-driven tooling, I'm here to help bring your vision to life.
Detail-Oriented
The small things matter. I obsess over pixel-perfect implementations, smooth animations, and polished interactions.
Performance-Driven
Speed is a feature. I build applications that are fast, accessible, and work beautifully on any device.
Clean Code Advocate
I write code that's readable, maintainable, and built to last. Today's shortcuts become tomorrow's headaches.
Featured Work
A selection of projects I'm proud of
Danny's Fish and Chips
Danny's Fish and Chips Website
A modern restaurant website for a beloved Barrie, Ontario fish and chips establishment serving Simcoe County since 1975. Features server-rendered pages with dynamic content management through a headless CMS.
- Complete redesign modernizing a 50-year-old brand for the digital age
- Server-rendered pages with optimal Core Web Vitals scores
- Easy content management for menu updates and specials
Next.jsTypeScriptTailwind CSSRadix UIStrapi CMS
Aira Publishing
Aira Publishing E-Commerce Platform
A custom headless commerce platform for Ontario's educational market, enabling teachers to easily find and purchase curriculum-aligned resources for Math, English, and French classrooms.
- Replaced legacy workflows with a scalable React + GraphQL system
- Metadata-driven product models supporting bundles and multi-format SKUs
- Grade-level segmentation reducing catalog maintenance effort
ReactGraphQLNext.jsTypeScriptHeadless CMS
Lash Her
Lash Her Beauty Platform
A modern beauty services website offering bespoke lash artistry booking and professional training programs. Features an elegant design with booking integration and training course showcases.
- Streamlined booking experience for lash services
- Professional training program showcase with course details
- Mobile-responsive design for on-the-go booking
Next.jsTypeScriptTailwind CSSPlaywrightAnalytics-driven UX
Skills & Technologies
The tools and technologies I work with
Primary Stack
TypeScriptJavaScriptReactNext.jsRemixTailwind CSS
Backend
RubyRuby on RailsPythonJavaSQLPostgreSQLGraphQLREST APIs
Tools & Platforms
VercelAWSGitGitHub ActionsDockerHeadless CMSSupabaseRailwayShopify
Practices
CI/CDAnalytics-driven UXContent Systems
Experience & Education
My professional journey
Work Experience
Software Engineer
Aira Publishing
- •Architected and shipped a custom headless commerce platform for digital and physical educational products, replacing brittle legacy workflows with a scalable React + GraphQL system
- •Designed metadata-driven product models supporting bundles, multi-format SKUs, and grade-level segmentation, reducing catalog maintenance effort and error rates
- •Delivered server-rendered and aggressively cached storefronts using modern React tooling, improving page load performance while constraining infrastructure spend
- •Converted curriculum and publishing requirements from non-technical stakeholders into durable data models and intuitive UI flows
ReactGraphQLNext.jsTypeScriptHeadless CMSGithub Actions
Software Engineer
Scholarly Elite Tutoring
- •Designed and maintained a Ruby on Rails content-authoring platform that automated the creation of client-specific tutoring materials, eliminating manual document assembly
- •Built admin tooling and configurable templates enabling educators to generate personalized learning content at scale with consistent quality
- •Implemented role-based access control (RBAC) and secure content delivery pipelines to protect proprietary educational resources
- •Drove continuous system improvement by incorporating direct educator feedback into product and technical decisions
Ruby on RailsPostgreSQLJavaScriptREST APIs
Co-Managing Partner
Danny's Fish & Chips
- •Co-managed daily operations of a high-volume restaurant with a long-standing repeat customer base
- •Built first-hand understanding of customer retention, promotions, loyalty incentives, and real-world operational constraints
- •Evaluated and adopted digital tools for marketing, operations, and customer engagement with strict focus on ROI, reliability, and staff usability
OperationsCustomer EngagementDigital Marketing
Business Development Manager
Scholarly Elite Tutoring
- •Leveraged data-driven strategies to optimize the client conversion process, resulting in a 14.7% increase in conversion rates
- •Designed and executed a strategic brand extension plan for the company's educational publishing division
- •Conducted in-depth research and led the implementation of CRM software to strengthen data collection; collaborated with the marketing team to refine client acquisition strategies in alignment with the company's long-term vision
CRMData AnalysisStrategic PlanningMarketing
Education
Honours BSc in Mathematics, Statistics, Economics
University of Toronto
Get in Touch
Have a project in mind? Let's talk about how I can help.